InnovaBuzz Newsletter 04 July 2018

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new in Website Development, Internet Marketing, Content Marketing, and Innovation.

Model the Masters — Christina Hawkins, GlobalSpex Internet Marketing

In our Model the Masters Signature series, we interview Masters of a particular stage of the Transformational Marketing Journey, to enable us to model from what they do. I want to help us all create excellence in marketing and elevate our marketing beyond the noise of the ordinary, by learning from masters of their craft.

It’s a great privilege to have as my guest, to explore the topic of “Delivering Your Message to Your Target Market”, Christina Hawkins of GlobalSpex Internet Marketing.

In this episode, Christina told us about

  • Her values — service, empathy, taking action, continuous improvement and being fearless when communicating
  • Her belief that the more you are able to understand you customers’ problems, the better you can articulate your value and the better you can communicate with them.
  • Her strategies, which focus on providing value to her clients using email, video, and social media.

Listen to the podcast to find out more.

How to Write Content Around Keywords to Boost Your Rankings

by Michael Gilmore

Focusing on the right keywords has a huge impact on growing your traffic. The added benefit of keyword targeting is that this content will bring you visitors who are more likely to convert to leads and sales.

Writing content for SEO is a lot more than sprinkling a few keywords throughout your text. Google will certainly not appreciate it very much. Not only will you fail to get your site ranked highly by it, but you also risk getting penalized. Google updates like Panda and Penguin have put an end to keyword stuffing and forced content marketers to adopt new SEO strategies and work much harder.

However, contrary to what you may read, keywords are still a very viable strategy when writing content. You just have to be ready to put in more effort and be more subtle when implementing them.

In this article, we are going to share some tips and tricks on how you are supposed to target the right keywords and write posts around them which your audience will find useful, and Google will rank very high.

Read the article to learn more.

The 9 Major Benefits of Batching Your Podcast Episodes

by Carli van Heerden

If you are a content creator you have certainly heard of the term “batching” before. But for those who are unfamiliar with the concept, let’s look a little closer into what exactly batching is. Batching is a productivity concept where you create content ahead of time, all in one planned sitting. Ultimately, batching refers to sticking to one task or a group of similar tasks rather than switching between different tasks.

So how can this be helpful to you as a podcaster? For each episode, there can be multiple phases of preparation. Such as, researching the topic, making an outline, recording the episode, and getting it ready to be published. The great thing about batching is that you can make it unique to your podcast to adapt it to what works best for your schedule and your podcast.

Having a game-plan for your podcasting content schedule can be crucial to combatting the overwhelm and procrastination. But before you decide whether or not batching is right for you and your podcast, check out these 9 major benefits to be gained from recording a few episodes all in one sitting.

Read the article to learn more.

20 + 1 Must Have Chrome Extensions To Accelerate Your Content Creation

by Matt Totten

“I know how to create great content for my website…but how can I do it better, faster and with fewer headaches?!”

That’s the big question a lot of online business owners start asking themselves whenever their content marketing starts to drag.

If you produce blog content for your website on a frequent schedule, you’ve felt this frustration before.

So to help you get a step ahead of that relentless publishing monster, this post will show you 20 + 1 must have Google Chrome extensions you should’ve been using yesterday to accelerate your content creation process.

Read the article to learn more.

Transform Your Business with Reviews

People Talk; What are they saying about you?

Daniel Priestly in Oversubscribed summarized it well:
“People talk. Prior to social media, a dissatisfied customer told 11 people according to research. Today a dissatisfied customer might have 1,000 friends on Facebook, several hundred Twitter followers and their negative review of your business could become indexed on Google and haunt you for years.

Conversely, if people see your business as remarkable for positive reasons, all of these factors begin working in your favour. If people love what you do, they can tell thousands of people.”

What if there were a way that you could confidently ask EVERY SINGLE customer for a rating, knowing that, even if they are in a bad mood or got out of bed on the wrong side that morning, that their negative comments wouldn’t be posted in public. You would be building hundreds of positive reviews online in no time. And at the same time, get the negative reviews privately, so you can take appropriate action to make it right for those customers.

Well now there is a way!

Our ReputationHub System allows you to collect reviews from all your customers, send positive reviews directly to Google, Facebook or other online systems of your choice, filter out negative reviews, so you can deal with them in private and build a strong marketing platform based on your online reputation.

The ReputationHub System has just launched and you can see a demo of the system as well as subscribe to the service by visiting this link. ​​

P.S. For the first 35 businesses who subscribe to the service, we’ll waive the $297 setup fee!

Transform Your Business With Reviews

Inspirational Newsletter Topic Ideas for Your Next Email Campaign

by Sajay Singh

We live in a world of information overload. With every social media feed filled with businesses claiming how great their services are, an email newsletter is a content which bypasses all this noise and hits that perfect marketing + engagement spot.

In fact, 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

With numbers of this kind, it is safe to say that email marketing campaigns are one of the most heavily-practiced and highest ROI — generating tactics.

Eager to get your newsletters started?

The challenge here is to keep coming up with new and interesting content for email newsletters. This might sound familiar to some of you.

Read on for some of the best content and topic ideas for your email newsletter throughout 2018. Pick and choose newsletter topics that work for you, as well some generic newsletter ideas you can use regardless of the niche your business is in.

Read the article to learn more.

How to Attract Your Ideal Customer with Perfectly Positioned Content

by Mike Giannulus

In the world of marketing, timing is just about everything. While the content itself needs to connect with the target audience, offering a reliable and relatable subject and pitch, without proper timing, nothing is possible.

The combination of content and timing helps craft perfectly positioned content, which drives potential customers to a website, storefront or another e-commerce offering.

Due to this, developing the polished mixture of time and content has the potential to dramatically affect the long-term goals of any business.

To ensure all of this comes to fruition, a company and its marketing department needs to understand how to attract an ideal customer with perfectly positioned content. Read on to find out more.

Read the article to learn more.


There is so much fantastic information that guests in my podcast have contributed over the time we’ve been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Anthony Howard, The Confidere Group

In this episode of the InnovaBuzz podcast, my guest is Anthony Howard, the founder of The Confidere Group, a mentor and a coach for leaders, CEOs in large public companies across four continents. He’s also the author of the book “Humanise: Why Human-Centred Leadership is the Key to the 21st Century”, and a sought after speaker.

The Confidere Group exists to build a better world by building better leaders.

Kristi Faulkner of Womenkind on Episode 79 suggested we interview Anthony.

Listen to the podcast to hear Anthony discuss Leadership in the 21st Century with me.

Read More and Listen to the Podcast…

That’s all for this week, .


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Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients