InnovaBuzz Newsletter 14 July 2021

Dr Jürgen Strauss
6 min readJul 14, 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

​Tommy Breedlove, How to Build and Live a Legendary Life

In this episode, our guest is Tommy Breedlove, featured keynote speaker, best-selling author of Legendary, business, career, and mindset coach. Tommy serves clients and audiences everywhere by empowering them to build and live Legendary Lives. He guides people to discover a life of significance while building a lasting legacy. The simple tools he shares show them how to work in their zone of brilliance, obtain financial freedom, and live with meaning and balance. The goal is to help everybody to become the person they’ve always wanted to be.

In our discussion, Tommy talked to us about:

  • How to identify your purpose to serve
  • Taking care of yourself first to lead others with courage, conviction, and passion
  • Building positive habits in a sustainable way

Listen to the podcast to find out more.

​Christine Schlonski, Why Sales Is Love and How to Sell from the Heart

In this episode, our guest is Christine Schlonski, a multi-talented leader in the field of Sales, Mindset, Motivation, and Strategies. She is the Founder of Heart Sells! Academy, Creator of Heart Sells! Members’ Community and the Host of Heart Sells! Podcast. She works with heart-centered, ambitious entrepreneurs who love what they do but do not feel comfortable selling their services and products. She shows them how to sell with ease, grace, confidence while being authentic and feeling great in the process.

In our discussion, Christine talked to us about:

  • How sales is love when we focus on service and the transformation
  • Why we should work with soulmate clients
  • Knowing the perceived value of your products and service

Listen to the podcast to find out more.

Tales of Marketing Transformation

Hosted by Dr Jürgen Strauss, The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Join us on this quest to make marketing human again and discover amazing tools to help you run your business, podcasting tips and ideas, and how to transform your marketing into a human-centered, relationship-focused growth engine.

Tune in to our latest episodes to find out more.

Read More and Listen to the Podcasts

Podthon ’21 — A Virtual Summit for Podcasters

Are you a podcaster (aspiring, novice, or experienced) looking to learn, connect, and collaborate with thought leaders in the industry?

Join me at Podthon ’21 — the ONLY inclusive virtual podcasting conference highlighting speakers of color in the industry.

From the comfort of your home, don’t miss these informative and insightful presentations from podcasters from around the world sharing their best strategies, tips, and advice.

At this event, you will learn about:

  • Podcast award shows and why YOU should enter them
  • Industry insights and trends
  • Wisdom from kid podcasters
  • Community building through storytelling
  • How to monetize small audiences
  • Repurposing episodes without a team
  • When to hire a full production team
  • How to create phenomenal guest experiences and much, much more!

Take a look at all of the speakers here.

SCHEDULE

Saturday, July 17th: 12:00 PM to 6:00 PM

Sunday, July 18th: 12:00 PM to 6:00 PM

So what are you waiting for?

Register here or leave a comment on our podcast for a chance to be one of two lucky winners of an All-Access Podthon ’21 ticket worth 240 USD!

13 Ways To Find Insanely Great Guests For Your Podcast

by Tom Hunt

The best podcast episodes will make listeners want to engage, debate, and invite their friends to listen.

Hands down… The BEST way to do this is to bring on awesome guests.

Bringing guests on your show is arguably the best way for podcasters to get your podcast in front of a new audience.

But how can you discover new, awesome guests and reach out to them? And, how do you maximize exposure once you have great guests?

You will find all these answers in this article, as we explore some of the best strategies to find and convince guests to come onto your show.

Read the article to learn more.​

Podcast Marketing: 10 Ways Get More Listeners

Spreaker Blog

One of the biggest struggles that podcasters face, is not how to launch their podcast, but how to promote their podcast and gain listeners. Effective podcast marketing can make or break your podcast. It can be the difference between a show struggling to get a hundred monthly downloads to a show that has a loyal following and is getting hundreds of thousands of downloads per month.

Whether you are considering starting a podcast or have one already, you will need to learn how to grow your audience numbers. The number of people listening to a podcast show is an important factor in its success. Therefore, a bigger listening base translates to a successful podcast show.

Read on for ten of the best podcast marketing strategies that are sure to get you more listeners.

Read the article to learn more.​

5 Free Tools to Grow Your Podcast Audience

by Stephanie Fuccio

When you google how to start a podcast, recording equipment are usually the most common search results to show up. Yes, this is necessary beginning information. Equipment can help the sound of your podcast, but it can’t help you grow your podcast audience. You need other tools for that.

In this post, let’s take a look at some simple, free tools that you can use to grow your audience by opening up the lines of communication with them.

Read the article to learn more.​

INNOVABIZ RECOMMENDS…​

Get the most out of what you read!

Readwise makes it easy to revisit and learn from your ebook & article highlights.

Readwise uses a scientific process that strengthens memory for important information, lets you review the highlights daily and recalls your best points over time.

Highlight sections of books, articles, blog posts and other online content with the Readwise app. Those highlights are then presented back to you regularly for review. That way, you can recall important information, remember what you’ve read, and grow your knowledge over time.

Highlights can be applied to digital content and to physical books via photos from the app. These are converted to text as well. You can tag, note, search and organize your highlights all in one place.

The full version of Readwise is 8 USD per month. You can try it for free for a month from their website or use my affiliate link to receive an extra second month for free.

Get Readwise Here

​UP NEXT ON INNOVABUZZ

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Inspiring conversations with Patty Block of The Block Group about value-based pricing customer journeys, and Susan James of the Self Discovery Group about self-awareness, meditation, and focused attention. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients