Michele Wucker, Innovation, Opportunity and Risk — InnovaBuzz 548

Michele Wucker, Gray Rhino & Company

Our guest in this episode is strategist and best-selling author Michele Wucker who coined the term “gray rhino” as a call to take a fresh look at how we respond to obvious, probable, impactful risks. She founded the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World.

In our conversation Michele talked to me about

  • the link between risk, opportunity and innovation;

Listen to the podcast to find out more.

Soulaima Gourani in episode 517 introduced us to Michele.

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Recognizing risk starts with self-awareness. Start with being aware that we have a tendency to look away from the obvious. @wucker on #InnovaBuzz podcast Click To Tweet

Show Notes from this episode with Michele Wucker, Gray Rhino & Company

Key points and takeaways from this episode include:

  • The gray rhino is a metaphor for the scary thing we can see but don’t necessarily do anything about, because it’s “gray”.

Diversity of thought is important, as is diversity of risk tolerance. Each of us has a different risk perception. @wucker on #InnovaBuzz podcast Click To Tweet

The Buzz — Our Innovation Round

Here are Michele’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. 1 thing to be more innovative — Be self-aware particularly when it comes to risk.


Think about the big, obvious problems in your life. Pick one of them, imagine it as a rhino with the name of it tattooed across its horn and ask yourself what you’re doing about it, how you can do a better job and start really holding yourself accountable to taming that gray rhino.

Reach Out

You can reach out and thank Michele through her website, Twitter and LinkedIn.

Suggested Guest

Michele suggested we have a conversation with April Rinne, author of Flux, and Genevieve Thiers, Co-Founder and CEO of Entertainmint, on future InnovaBuzz Podcast episodes .



Cool Things About Michele

  • Her books have had translations published in Hungary, Korea, China, Taiwan, Norway, and Brazil.

The hardest “gray rhino” to deal with is one where you need to let something be trampled. @wucker on #InnovaBuzz podcast Click To Tweet

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Dr Jürgen Strauss

Founder of Innovabiz: TRANSFORMATION MARKETING — Building visibility, professional authority and connection with your dream clients